If you can’t tell, we love using professional, feminine images and graphics.
From social media posts, to blog graphics, we can’t explain how excited we get about a beautiful image.
But did you know that you should be optimizing those beautiful photos you use on your blog?
Yes, those posh images can do a lot of work for you and your brand, especially on Pinterest. Even bring you more business!
Read below to learn how to best optimize your images and graphics for Pinterest to bring you more customers, clients, and revenue.
How To Optimize Images And Graphics For Pinterest
1 | Alt text
The alt text on your blog photos is one of the most important aspects of having optimized images for Pinterest. The alt text is the text that comes up automatically when someone pins an image from your website.
It’s important to have the alt text filled out using keywords that your audience would be looking for. That’s because when someone searches for a topic in the search bar on Pinterest, you want your pin to come up at the top of the results.
Remember to use the language and phrasing that your audience would use while searching. You want your alt text to be easily searchable.
Also, phrase it so you are helping solve whatever problem they may be having.
Finally, you want to give a call to action in the pin description. Using phrases similar to “click to read more,” “download the checklist,” or “check out this post” entice the reader to click to your website to find out more. It sounds obvious, but sometimes you need to gently remind people what they should do next!
Here’s where you can update your alt text on your blog photos on WordPress:
2 | Create the ideal sized image
Not all images are created equal on Pinterest. The ideal size for your blog photos is 600px wide x 900px high, or the ratio 2:3. Since pins are organized into columns, vertical pins tend to stand out. Making pins longer than 900px will get cut off though, so beware!
Related post: Find out how you can easily create a viral blog post graphic!
3 | Brand your images
Now that you have the ideal size for your Pinterest image, you’ll want to make sure your pins follow your branding.
You’ll want to use your brand colors, fonts, and graphics across all of your blog images so people can begin to recognize your business across Pinterest.
You want people to see your blog image on Pinterest and immediately know that it is you without even having to click the image.
We also recommend featuring a logo or your website name and/or link on each image like pictured below:
4 | Captivating image
While you are creating your branded images, keep in mind how you can make your images captivating to the reader. You want your image to be uncluttered and of great quality. Stock photos are a great option if you don’t have the time to create your own.
Using a text overlay on your image is a great way to attract readers. The text on your image should be clear and easy to read. We live in a visual age and if someone can’t quickly determine what your post is about they won’t bother to read the description or click through to view more information.
Double-check how your pins look on different mobile devices too. 80% of Pinterest traffic comes from a mobile device!
Looking for an easy way to create your own captivating graphics? Check out our Canva Social Media Templates!
5 | Apply for rich pins
Rich pins take your pin to the next level. Rich pins are pins that have extra information included on the pin itself. Here’s an example:
See the ingredients listed? Those are listed because this user has enabled rich pins.
There are 6 types of Rich Pins: app, movie, recipe, article, product, and place. Users who have ‘enable rich pins’ have noticed an increase in their follower count, repins, and site visits so you’ve got nothing to lose and everything to gain!
Learn more and apply for rich pins.
Related post: 8 Unique Ways To Use Styled Stock Photography To Help You Grow Your Brand
6 | Install a Save button on your website
A “save” button is the button that appears when a reader hovers over an image on your website, like this:
(source)
A save button is one of the best ways to get your business found on Pinterest.
Essentially, it makes it easier for someone who is reading your blog post to save it on one of their Pinterest boards.
You can learn how to install a save button easily by following these instructions.
Now It’s Your Turn
Pinterest can be a game-changer for your business. If you’ve already taken the steps above, we encourage you to update your older pins with better descriptions and consider using a program like Tailwind to schedule your pins for maximum exposure!
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